Amazon looks to challenge Ticketmaster — GeekWire

Amazon looks to challenge Ticketmaster — GeekWire

Reuters, citing sources familiar with the matter, reports that Amazon is looking to partner with venue owners to sell tickets to sporting games, concerts, and other events.

Amazon has been actively trying to leverage the strength of its Prime user base through live events, and even agreed to pay the National Football League an amount of approximately $50 million for rights to livestream this year's 10 Thursday Night games.

Amazon, which two years ago began selling tickets in the United Kingdom, has approached US venue owners about partnering to sell tickets here, too, Reuters reported Thursday, citing four sources knowledgeable about the development. However, it might be getting some big time competition from the world's largest online retailer.

Venue owners, too, want access to customer data, but this is one area Amazon is reportedly holding firm on.

Amazon did not return a request for comment.

The current USA scenario seems favorable only for Ticketmaster, which has a near-monopoly on ticketing, with many venues tying up with it and nominating it as their exclusive seller.

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How Amazon's ticketing model will work is yet to be determined. Aware of Ticketmaster's tight grip on the ticket-sales industry, the Seattle-based company is said to be exploring a range of ways to enter the market, and has even discussed with Ticketmaster the idea of some kind of joint venture.

Amazon has previously had talks with Ticketmaster as a way to gain entry into the United States ticketing industry however, talks collapsed over disagreements on who would control customer data.

Amazon.com, Inc. shares were trading at $957.09 per share on Friday morning, up $0.17 (+0.02%). The latter is already the primary ticketing representative for numerous largest event venues in the US, covering a range of sports stadiums, concert halls, arenas and so on.

The ticketing business is also extremely lucrative in its own right. Artists and sports teams, meanwhile, could increase merchandise sales via Amazon's ticketing site. Reuters says despite offering venues millions of dollars, Amazon will not budge on data.

"It's all about Prime", said Brandon Ross, an analyst at BTIG in the Reuters piece.

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