Huawei overtakes Apple as world's second-biggest smartphone maker

Huawei overtakes Apple as world's second-biggest smartphone maker

According to research firm Counterpoint, August is looking just as strong for the company. The firm's hard work in spending on Research and Development (R&D), aggressive marketing campaigns and sales channel expansion led it to gain the second spot on the list.

Counterpoint has tracked these overall handheld sales, with senior analyst Pavel Naiya commenting his shock at Huawei's performance in light of its recent feat.

Though Huawei has become the second largest smartphone brand, none of its smartphone models, has broken into the top ten rankings of handsets in terms of sales globally.

Samsung Electronics Co. maintained its top global smartphone maker title in June and July, data showed Thursday, with China-based Huawei Technologies Inc. rising to No. 2 for the first time ever on a monthly basis. "It speaks volumes for this primarily network infrastructure vendor on how far it has grown in the consumer mobile handset space in the past three to four years", he said.

Huawei's weak presence in India and North America also limits its potential as a challenger to Samsung's lead, it said.

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Huawei, a telecoms group that was largely unknown in the West until a few years ago, has struggled to compete against Apple and Samsung at the high end of the market, but its low-cost handsets have proved popular in China, South America and the Middle East.

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During the last quarter, it said Apple and Huawei held 12.0 percent and 11.3 percent global market shares, respectively, still well shy of global leader Samsung's 23.3 percent, and compared with Chinese maker Oppo's 8.1 percent. Huawei, Oppo, Vivo, and Xiaomi have actually been able to establish partnerships with key supply chain partners and so they are able to bring things like bezel-free designs, full displays, Augmented Reality, in-house chipsets, advanced camera features, etc.

The report noted that Apple continued to drive its flagship momentum with iPhone 7 and 7 Plus, which are still the world's best-selling models. Following Apple's current flagships are the Oppo R11, Oppo A57, Samsung Galaxy S8, Xiaomi Red Note 4X, the Galaxy S8 Plus, iPhone 6, Galaxy J7 Prime, and Galaxy A5.

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