Nordstrom opening merchandise-free concept

Nordstrom opening merchandise-free concept

So far, the new Nordstrom concept, dubbed Nordstrom Local, is limited to one store in the Los Angeles area. A story by the Associated Press describes Amazon's opening of physical bookstores, many of which don't stock books, as a way to connecting with those customers who still shop at retail outlets.

Another deviation from a typical Nordstrom department store, and your regular retailer, is that Nordstrom Local won't have any clothes in stock.

"Shopping today may not always mean going to a store and looking at a vast amount of inventory", Shea Jensen, Nordstrom's senior vice president of customer experience, told The Wall Street Journal. If you realize that you need something to wear for that party tonight where your ex is maybe going to be and you are struggling with a bout of violently hating every garment you now own, you can place an order off Nordstrom's website by 2 pm and pick it up the same day (they'll even car-hop your purchases out to the curb for you because they understand that you can't possibly have time to park at moments like these).

The concept store is set to open October 3 in West Hollywood, Calif. Brick-and-mortar locations are still where most purchases happen, and they're invaluable as ways to acquire new customers and keep existing ones. Discounted clothing from Nordstrom Rack won't be available at the hubs. Among its services, the new Nordstrom will offer *free* personal styling, alterations, trunk club services, manicures (!), and on-site refreshments (aka wine and beer). In March, Urban Outfitters CEO Richard Hayne pointed out that the U.S. is "oversaturated with retail space, and far too much of that space is occupied by stores selling apparel". It is opening a department store at the end of this week in Toronto.

Missing toddler with autism found dead in pool
Brookfield, Sharon, state police and multiple other police and fire departments led the search. Authorities say a fireman and a civilian found the boy. "We have a lot of questions", he said.

Of course, this is still an experiment, and it's unclear whether it will pay off.

While the 3,000 square foot space (tiny compared to the retailer's 140,000-square foot flagship stores) will have no apparel to buy on site, the personal stylists on hand can fetch items from nearby stores or order them online, according to the report.

If nothing else, Nordstrom Local could be a valuable testing ground for Nordstrom to observe shoppers in the wild and figure out what they want. She also said that there are no plans to open similar shops at this time. Ultimately it's them-not the investors-that Nordstrom most needs to please.

Related Articles

  • Ted Cruz Caught Liking Twitter Porn

    Ted Cruz Caught Liking Twitter Porn

    However, it is not the first time when he has been linked with sexual or sensual pleasures. Cruz has previously attempted to mount a legal attack on citizens' rights to own sex toys.
    Alexis Sanchez is not fat: Arsene Wenger

    Alexis Sanchez is not fat: Arsene Wenger

    They are still in the Europa League , a competition whose punishing Thursday-Sunday schedule has been to the detriment of many teams.
    USA  oil 'rebounding quickly' after hurricanes as Opec cuts back

    USA oil 'rebounding quickly' after hurricanes as Opec cuts back

    There was still a high degree of uncertainty surrounding the situation in Florida following the impact of hurricane Irma . The Port of Everglades in Florida was scheduled to reopen to ships Tuesday morning following Hurricane Irma.
  • Trump's tax cut aim doubtful: United States  treasury secretary

    Trump's tax cut aim doubtful: United States treasury secretary

    Such Wall Street financiers pay as little as 15 percent on their profits under the "carried interest loophole". Carried interest is the compensation, on.
    Who is Kerala Priest Tom Uzhunnalil?

    Who is Kerala Priest Tom Uzhunnalil?

    Father Tom Uzhunnalil of Kerala was abducted by the Islamic State from Yemen in March, last year, according to media reports. Meanwhile, Chief Minister Pinarayi Vijayan said the news of the release of Father Tom Uzhunnalil is heartening.
    Hurricane trash pile, removal costs could reach staggering levels

    Hurricane trash pile, removal costs could reach staggering levels

    As men and women across the South begin to rebuild their lives following destructive Hurricanes Harvey and Irma , Moody's Corp. Hurricane Irma first hit the Florida Keys early Sunday morning.
  • In blow to Murdoch, UK refers Fox bid for Sky to regulator

    In blow to Murdoch, UK refers Fox bid for Sky to regulator

    It tabled a proposal just before Christmas to buy the remainder of the company for £11.7bn, valuing the whole of Sky at £18.5bn. Bradley wrote on 7 August: "A number of representations contend that Ofcom has not considered all the evidence".
    SC puts cap of 500 firecracker shops for Delhi

    SC puts cap of 500 firecracker shops for Delhi

    In November previous year , the court had suspended all licenses for sale and retail of firecrackers in Delhi-NCR. Now on Tuesday Supreme court once again raised an issue over the entry of crackers in Delhi-NCR.
    Porsche Centre launches service campaign for Cayenne models

    Porsche Centre launches service campaign for Cayenne models

    The interior has also been reworked; almost all functions can display in high resolution on and be activated from the touchscreen. The 2019 Cayenne Turbo will be available for ordering in December, but deliveries won't start until the fall of 2018.
  • STAR WARS: EPISODE IX Replacement Director Found (And It's Huge)

    STAR WARS: EPISODE IX Replacement Director Found (And It's Huge)

    In its statement when Trevorrow lost the gig , Lucasfilm said it wanted to " share more information about the film soon ". Earlier, rumours were rife that Rian Johnson will direct Star Wars: Episode IX , after Colin Trevorrow left the project.
    New Apple TV With 4K Streaming Announced

    New Apple TV With 4K Streaming Announced

    The much-rumored Apple TV with 4K support has been launched today by Apple at its event at the Steve Jobs Theater in Cupertino. The device comes in a 32GB for $179 and 64 GB for $199 - the dimensions of the box and remote is the same, no change was made.
    Thatgamecompany announces Sky for iOS, Apple TV

    Thatgamecompany announces Sky for iOS, Apple TV

    Sky will be available for the iPhone , iPad, and Apple TV, with the latter supporting 4K resolution and Siri controller support. Sky will have an orchestral soundtrack and, thanks to the 810X fusion chip on the new Apple TV, looks attractive .