Warriors, Rakuten Agree To $20 Million Per Year Jersey Sponsorship

Warriors, Rakuten Agree To $20 Million Per Year Jersey Sponsorship

The Warriors aren't the first team to sign a deal with a company that doesn't match their colors - the Bucks will be sponsored by orange-and-black Harley Davidson, for example - but the red is slightly off-putting compared to the normal colors that Golden State uses.

That's because the team has formed a multi-year partnership with Japan-based Rakuten to plaster the company's logo on all team uniforms. The badges will be on the front left opposite the Nike logo and will measure approximately 2.5 inches by 2.5 inches and be adjusted to fit the dimensions of each sponsor's logo.

In the first year the National Basketball Association will allow advertising on jerseys, the Warriors will wear Rakuten's red and black patch near the left shoulder.

The Golden State Warriors are about to cash in on what will be the most lucrative uniform branding deal in the National Basketball Association.

Rakuten, which was founded in Tokyo in 1997, is an internet company that sells a host of products ranging from electronics to apparel. "So we felt in order to grow our global vision, we had to be aligned with a global brand".

Rakuten, which owns cash-back site Ebates, messaging app Viber and e-book brand Kobo, has ratcheted up its sponsorship spend of late.

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As part of the partnership agreement, Rakuten will also become the Official E-Commerce Partner, Official Video-On-Demand Partner and Official Affiliate Marketing Partner of the Warriors.

"We are thrilled to partner with the Golden State Warriors, one of the most successful organizations in sports today and one that shares our passion for positivity, teamwork and optimism", said Hiroshi Mikitani, Rakuten's founder and CEO.

Rakuten spent $235 million in July to have their name appear on the FC Barcelona's jerseys.

Rakuten, which made San Francisco its North American headquarters in 2015, was aggressive in its bid to land the deal.

The Warriors won the 2017 NBA Championship, the fifth title in franchise history and second in the last three years. Considering the level the Warriors have ascended in recent years with two National Basketball Association titles in the last three years (and one elusive win away from a three-peat), the Warriors were able to command top dollar for their advertisement deal.

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