Italian fashion house Gucci to go fur-free in 2018, says CEO

Italian fashion house Gucci to go fur-free in 2018, says CEO

The Humane Society, which supports the fur free alliance among fashion houses, said Gucci's announcement Wednesday was a "game-changer", involving "perhaps the biggest fur-free retailer announcement worldwide to date".

"Gucci's decision will radically change the future of fashion", Simone Pavesi, manager of animal-free fashion at Italian campaign group LAV.

Alessandro Michele, appointed as the brand's Creative Director in 2015, is said to have led the initiative.

"In selecting a new creative director I wanted to find someone who shared a belief in the importance of the same values. I sensed that immediately on meeting Alessandro for the first time", Mr Bizzarri said in a statement.

As part of the change, Gucci will also join the Fur-Free alliance. The brand also announced that they will announce a charity auction of remaining animal fur items, with proceeds benefiting the aforementioned charities.

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Gucci has agreed that beginning with its spring summer 2018 collection, the fashion house will no longer use real animal fur in any of its designs. "Technological progress made over the years allows us to have valid alternatives at our disposal that render the use of cruel practices unnecessary as regards animals".

The Human Society said the fur-free policy includes mink, coyote, raccoon dog, fox, rabbit and astrakhan.

HSI's president, Kitty Block, branded the company's move as "compassionate".

'For this Italian powerhouse to end the use of fur because of the cruelty involved will have a huge ripple effect throughout the world of fashion. "Gucci going fur-free is a huge game-changer", she said.

While fur farms were banned in the United Kingdom in 2003 due to cruelty concerns, foreign farmed fur is still imported into the United Kingdom from countries with lower animal welfare standards.

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