Target Adds Google Voice Assistant Shopping Nationwide

Target Adds Google Voice Assistant Shopping Nationwide

And lest Target's 1,816 US stores be forgotten or foot traffic ignored, next year shoppers will be able to opt for in-store pickup of orders via Google Express.

The Google Express expansion follows Target's successful trial of the home-delivery shopping service in California and NY, allowing more guests across the country to shop Target's assortment via the service for delivery in two days.

The Google Assistant shopping support, which is already available via the company's Home connected speaker, is now available on Android TV devices and soon will be added as an update for the apps on Android and iOS smartphones. With the newly formed partnership, Target is providing 2-day delivery on orders with free shipping on orders above $35.

Today, Google made two big announcements for those who prefer to leverage Google's services when shopping. Until now Target has been testing the service in select areas of New York City and California. "So we're excited to offer this service nationwide in time for the busy holiday season", said Mike McNamara, Target's chief information and digital officer. That means guests shopping Target through Google Express will enjoy the convenience of REDcard benefits, including 5 percent off most purchases and free shipping.

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More devices are in the hands of shoppers.

We launched Google Express and shopping on the Google Assistant to help you shop your favorite stores, and today we're making it even easier with the expansion of Target-now available on Google Express nationwide. A full rollout of voice ordering is expected to come to all of Panera's 2,000-plus USA locations by the end of the year, the company has said.

The other thing that Target is doing, following Walmart's lead, is adding the ability to link an existing Target account to Google Express. So far Walmart is the largest retailer to offer its products on Google Express. But the key is personalizing the order so if a consumer shouts out "detergent", the voice assistant will know the exact brand that the shopper wants. That includes the core Echo, as well as the less expensive and smaller Echo Dot and the portable Amazon Tap. It's hard to beat Amazon's tight integration, but by shopping with well-known brick-and-mortar stores, Google may be able to win over people who haven't been wooed by Amazon Prime.

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