The new Xbox One X "Feel True Power!" commercial now out

The new Xbox One X

The Xbox One X is positioned to welcome the True 4K gaming era in style and Microsoft is celebrating the upcoming launch in a big way by introducing the global "Feel True Power" campaign.

It's a pretty slick trailer. So of course, it uses the Kanye West song "Power".

When asked about the possibility of having a special sequence in the beginning that would emphasize the "X" part of the Xbox One X, Penello's reply was short, sweet, and definitely promising. You see, Microsoft has already pushed out a new Xbox One Alpha update that comes with a pile of 4K game content packed up right with it. Indeed, it is 40 percent more powerful than the PS4 Pro.

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As in the teasers previously shown, the Xbox One X commercial, which features the Feel True Power campaign, relies on titles such as Forza Motorsport 7, Assassin's Creed: Origins, Middle-earth: Shadow of War, Minecraft, Cuphead, PLAYERUNKNOWN'S BATTLEGROUNDS and Madden NFL 18 to showcase the power of the new console.

A first teaser of the commercial has just been revealed earlier, and the full version will also be published this Sunday at 4PM PT on the Xbox YouTube channel. The Xbox One X will really need a strong marketing push over the coming weeks, and we hope that Microsoft won't disappoint. It is "designed to appeal to all gamers, taking the audience on an emotional roller coaster to elicit emotions like awe, excitement, fear, and passion", Microsoft says.

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