Google Chrome will soon block those annoying site redirects

Google Chrome will soon block those annoying site redirects

The company said the feature would go live in Chrome 64, which is now in the Canary and Dev channels, and not expected to be completed until January 2018.

This isn't an uncommon experience on many websites, but there are some which use this as an opportunity to redirect the original page to another, less legitimate website. Starting with Chrome 65, Google's browser will automatically block this sort of redirect, users' main tabs stay right where they want them. These ads have been generating a major chunk of advertising revenue for Google.

While Google is yet to roll out the new ways to protect you from different website redirects, your Chrome browser can give some protection even today. The final update for ad-free Chrome hasn't rolled out yet, and is in the Developer channel presently. It is now a standard feature among the browsers.

The new Chrome will be out in beta in about a month.

"Together these protections will dramatically improve users' web browsing experiences while still allowing them access to all that the web has to offer", said Ryan Schoen, product manager for Chrome, in a blog post.

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Google had previously announced that they will add an ad-blocker in Chrome, referring to it as a "filter" to block certain unwanted ads. You just need to go to "chrome://flags/#enable-framebusting-needs-sameorigin-or-usergesture" from the address bar of your Chrome browser and then enable the option called "Framebusting requires same-origin or a user gesture". It will still allow ads which follow the proper guidelines. Abusive experiences that are left unaddressed for 30 days will trigger the new prevention tactics.

Google Chrome is going to war against low-quality ads and autoplaying content with sound next year.

In preparation for the changes, Google has launched the Abusive Experiences Report to help site owners see if their pages are compliant.

Chrome is the most popular browser in the world and there's no doubt about that, especially since Google pre-installs it on every Android powered smartphone. The Ad Blocker extension to Chrome can be downloaded here as well as other places.

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