Watch John Lewis's Christmas advert with Moz the monster under the bed

Watch John Lewis's Christmas advert with Moz the monster under the bed

Just as the tag line "For gifts that brighten up their world", shows on the screen, viewers realise that the relationship between the boy and the monster is still intact because Moa can return as soon as Joe turns off the light.

John Lewis have unveiled their 2017 ad.

Be prepared to reach for the tissues though, when Moz realises it is time for him to go and let the little boy grow up.

So without further ado - here is the new advert!

The pair then become friends, but the lack of sleep due to Moz's disturbance causes Joe to struggle to stay awake during the day.

How can fans interact with Moa the Monster from John Lewis Christmas advert 2017? .

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The ad has appeared on the store's Youtube channel and will preview on television on Friday night.

An American computer science teacher called John Lewis, has once again found himself at the centre of a social media frenzy despite previously stating that he is "not a retail store".

They feature the eyes of what could be a cute creature with the hashtag #UnderTheBed.

Earlier this week we asked John Lewis if it was their handy work, but a spokesperson said: "We never comment on speculation as we don't want to ruin the surprise".

The feedback has been a bit mixed so far, with one commenter saying that John Lewis has set the standard too high with previous adverts, and they expected more for a budget of £7 million.

A recording of actor Sally Phillips reading the Moz The Monster story will be available for download from johnlewis.com, Sky boxes and Google Home, with Google customers able to personalise it by choosing their own sound effects.

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