Rumor: Amazon Developing a Free, Ad-Supported Streaming Service

Rumor: Amazon Developing a Free, Ad-Supported Streaming Service

According to AdAge, Amazon may be making an ad-driven "complement" to its Prime Video streaming service. This could involve Amazon offering content creators their own channels, which it kind of does already with things like its HBO and Showtime "channels".

Amazon can often tout numbers suggesting that they have millions of subscribers to their video service, but these numbers are muddied by the fact that everyone who signs up for Amazon Prime (2-day delivery on nearly everything) comes with free access to the video catalog. There is likely to be one stark difference between the two, however.

Amazon.com, Inc. (NASDAQ:AMZN) requires a Prime membership for users to stream its treasure trove of movies, TV shows, and original series via Amazon Prime Video.

This isn't the first time Amazon has been said to be working on an ad-supported video streaming service. "A version paid for by advertisers instead of subscribers could provide a new foothold in streaming video for marketers, whose opportunities to run commercials are eroding as audiences drift away from traditional TV and toward ad-free services like Netflix and Prime". Amazon has experimented with advertisements for streaming video before.

NASA launching JPSS-1 weather satellite
This interagency effort ( JPSS ) is the latest generation of USA polar-orbiting, non-geosynchronous environmental satellites. In its orbit, the satellite will pass over the equator about 14 times per day, and cover the globe twice every 24 hours.

It's not just about getting ads in front of customers, however. In addition to directly monetizing via ads, they claim that Amazon may consider sharing both audience data and that ad revenue with content creators/studios.

"Amazon is talking about giving content creators their own channels, and sharing ad revenue in exchange for a set number of hours of content each week", says one of the executives, speaking on condition of anonymity to discuss a project that Amazon has not announced.

Meanwhile, Amazon has already begun experimenting in a limited capacity with ads (you can spot them in National Football League games) and brand integrations on Prime Video. According to AdAge's sources, payments would be "linked" to how often a show or movie is watched. If true, it would be interesting to see how this works for the company.

Related Articles

  • Patrick J. Adams and Meghan Markle Are Leaving 'Suits' After Seven Seasons

    Patrick J. Adams and Meghan Markle Are Leaving 'Suits' After Seven Seasons

    His and Meghan's contracts are up at the end of season seven, the current series, and he's believed to want to take some time off. Talks are taking place regarding a Season 8 renewal, but no agreement has been reached.
    West Bengal gets Geographical Indication status for rosogulla

    West Bengal gets Geographical Indication status for rosogulla

    As per the reports, From 2015 Odisha and West Bengal indulge into the bitter fight over the GI registration of rosogolla. The Geographical Identification authorities ruled out today that it is Bengal where the popular rosogolla originated.
    Protests in NZ as Ardern talks Manus

    Protests in NZ as Ardern talks Manus

    Ardern said she raised the issue with Turnbull in passing, but they have not discussed it further. Ms Ardern said it was faster to organise the logistics of any deal with Australia.
  • Pakistan's fittest players fail to impress PSL franchises

    Pakistan's fittest players fail to impress PSL franchises

    Earlier, Najam Sethi had also claimed that as many as eight matches in the next edition of the PSL will be held in Pakistan. Lahore Qalandars retained some key players like Brendon McCullum , Sunil Narine, Umar Akmal, which was wise.
    4 people shot, 2 killed, in downtown Atlanta shooting

    4 people shot, 2 killed, in downtown Atlanta shooting

    Two people died and two were injured in a quadruple shooting Sunday during a concert in downtown Atlanta , authorities said. One witness told WSB-TV: 'Two other females came behind them like, "oh my God, they're dead!", and it was insane .
    Hampshire Police joining national firearms surrender

    Hampshire Police joining national firearms surrender

    Anyone who turns over a firearm at a police station during the next fortnight will not face prosecution for illegal possession. This year's is once again being co-ordinated by the National Ballistics Intelligence Service (NABIS).
  • Actor continued career after removal from set for allegedly violating minor

    Actor continued career after removal from set for allegedly violating minor

    This is when Sizemore allegedly either rubbed his finger against the girl's vagina or inserted it inside. "I was watching her". However, the next day the girl told her mother, who communicated concerns to producers through the girl's agent.
    Jio offers 100GB of additional data to Oppo phone users

    Jio offers 100GB of additional data to Oppo phone users

    Additional data voucher would be credited in MyJio application under My Vouchers section within 48 hours of recharge. With this offer, users will be set for the whole year and they don't have to worry about recharging in between.
    Fire Breaks Out in Annapurna Studio in Hyderabad, no Casualty

    Fire Breaks Out in Annapurna Studio in Hyderabad, no Casualty

    The attractive house set that was erected for Manam movie has been used for various other movies. The sets were said to be empty when the incident took place, the Times of India reported .
  • Storm Relief Yields Sales Momentum for Home Depot

    Storm Relief Yields Sales Momentum for Home Depot

    In other news , EVP Matt Carey sold 29,357 shares of the business's stock in a transaction dated Wednesday, August 17th. The firm has "Buy" rating given on Wednesday, August 19 by Vetr . (The) in a research note on Wednesday, August 16th.

    SoftBank picks up majority stake in Uber

    A source with knowledge of the matter said that the deal comes with a resolution to have an initial public offering by 2019. As well as boosting its investments in technology, Uber said it would strengthen its corporate governance.
    2-year-old survives crash that killed 4

    2-year-old survives crash that killed 4

    WDIV, the NBC affiliate in Detroit, reports that the crash happened around 1 a.m. on eastbound I-94 near 8 Mile Road in St. The boy was taken to a hospital for minor injuries and is set to be released to the care of his remaining family.