YouTube now lets you buy concert tickets while watching music videos

YouTube now lets you buy concert tickets while watching music videos

While this marks YouTube's first ticketing partnership, the video service is far from new to bridging the gap between online and live music experiences. It's quite likely this will also apply to music videos with claimed ownership by artists and labels long before most modern YouTube content rules were in place.

YouTube has announced a partnership with Ticketmaster that will see tickets for artists' U.S. concerts promoted within their official videos. This quick access feature will be available under the artists' music videos on YouTube. Considering that Ticketmaster was Spotify's singular ticketing partner for seven months before the latter announced additional integrations with AXS and Eventbrite, YouTube may have to follow a similar path in order to stay competitive as both a consumer-facing and artist-facing utility. Starting today, YouTube will begin featuring hundreds of artists' upcoming US tour dates on their YouTube videos beneath the video's description.

Next to all the listings is a "tickets" button that, when clicked, will redirect users to Ticketmaster's website to make their purchase. The only difference between the two is that the Tickets widget on desktop is found below the video's description, while the widget on the smartphone app is directly found underneath the video, according to Android Authority. If your favorite artist doesn't have shows listed, they're either not in the program yet or don't use Ticketmaster.

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As of today, the feature is set up for North American tour dates only, but YouTube says it plans to expand globally.

The tie-up follows Ticketmaster's year-old partnership with YouTube's nearest rival, Spotify, as well as social media sites Facebook and Snapchat.

There's no word yet if YouTube is planning on getting other ticketing companies since not all artists are using Ticketmaster. On an official artist's YouTube page or underneath an official video, any upcoming concerts near you be listed by closest location and link to Ticketmaster to buy tickets.

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