Apple's USA market share dropped ahead of iPhone X

The dataset claims that in those three months, Android held 66.2 percent of the US -sold smartphones, with Apple holding 32.9 percent.

According to Kantar customers who ultimately made a decision to get the iPhone X resulted in Apple losing a 7.6 percent in mobile sales in October if you compared this figure to the same month previous year.

It's this window that Kantar believes may have hurt Apple's market share.

Amazon launches subscription-based Prime service in Singapore
It offers users benefits such as rebates and discounts for RedMart, Netflix, Uber, UberEats and Taobao Collection. Lazada had launched its own subscription-based customer loyalty program LiveUp in Singapore in April.

APPLE HAS SEEN its share of the smartphone market shrink in the United Kingdom due to the late release of the iPhone X. The iPhone X only started shipping on November 3, so naturally, quarterly iOS share was down across the board compared to the August - October 2016 timeframe.

"Samsung's performance in China continues to deteriorate, with its share now down to just 2.2% of that market", Sunnebo concluded.

"As of October 2017, 35.3% of Apple's installed base customers across Europe and the US had owned their iPhones for more than two years - up from 30.1% a year earlier and signifying considerable pent-up demand within Apple's base". With today's update, however, the Gmail app on iOS fully embraces the iPhone X's notch design. However, giants like Huawei, Xiaomi, OPPO, and Vivo must be feeling the tension as Apple has obtained a small, but noticeable 0.5 percent market share jump in China to 17.4 percent. In pure value terms, it is likely the iPhone X average selling price will more than make up for a dip in sales of older iPhone models. Google-powered phones grew more than 8 percentage points year-on-year in the USA, 10.4 in the United Kingdom, and only 2.5 in Germany, losing half a point in China.

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