Fitbit Launches Versa & Kids-Oriented Ace Fitness Trackers

Fitbit Launches Versa & Kids-Oriented Ace Fitness Trackers

Breaking into the luxury wearable arena when it's now dominated by the likes of the Apple Watch Series 3 is no easy feat, but the Fitbit Versa may be the device that can knock Apple off its throne when it comes to fitness trackers. The Fitbit Versa is available for pre-order at the Fitbit shop for $200/€200/£200. The more rounded design should be giving you Pebble Time Steel flashbacks (Fitbit acquired Pebble a while back).

Fitbit wants to widen its smartwatch customer base, and on first glance the Versa looks like a step in the right direction.

"If you look at the data, over the age of 9 is where we start to see trends in activity start to go down for kids". The Fitbit Versa is the company's attempt to recapture the portion of the fitness market they had lost to Apple, and it certainly seems as if they're positioned to do just that. You can also transfer your own music to the Versa much like the Ionic. All Versa watches in Europe and Asia will come with Fitbit Pay onboard, but in the USA you'll need to get the £229.99 Special Edition Versa to get the feature.

The Fitbit Versa sets off on a different tack and while the vibrant touchscreen is the same shape - rectangular - the watch itself softens all those corners.

Fitbit's move to a younger market is not the first for a fitness tracker.

But it will take more than a rose gold redesign to convince women to splurge on a smartwatch.

If you already know the Ionic, you'll know a lot of the fitness features included here. The Versa does have a connected Global Positioning System feature, though, meaning you can map outdoor activities when you're bringing your smartphone along for the ride.

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Some may find that frustrating, but it's a sensible feature to lose if you want to save a bit of money. There's a fully range of sport-specific workout tracking on offer and, like the Fitbit Ionic, there are lovely vibrant screens for each of the main sports - swimming, running, cycling. The dashboard will also let you control the Fitbit friend requests of your children. Fitbit's Deezer partnership is going global, while users in the USA also get Pandora (sorry, Europe).

For instance, it could recommend more sleep in the coming week because a bad period is on the way, or suggest easier ways to exercise if you're feeling too exhausted.

Another software update is exclusive to just the Ionic and Versa: female health tracking will be added to the devices from spring 2018, "to help women track their menstrual cycle, view holistic health ata in one place, and better understand connections to their overall health". It offers a comfortable design and a new dashboard that simplifies how you access your health and fitness data.

Do you plan on picking up either one of Fitbit's new devices? That is not the only thing Fitbit is banking on though. The Versa works with Android, iOS, and Windows devices.

It packs 145 mAh battery that promises over 4 days of battery life with normal use.

We'll put the battery through its paces when we get the Versa on our wrists for the full review.

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