Donatella Versace: 'I don't want to kill animals to make fashion'

Donatella Versace: 'I don't want to kill animals to make fashion'

In an interview for The Economist's 1843 magazine, Donatella Versace, the brand's vice president and chief designer said, "Fur?"

'Fur? I am out of that.

Italian fashion house Versace has announced it will no longer use fur in its designs.

Donatella, who is credited with bringing the brand back from the brink of going under in 2004, also addressed rumours that she will soon be replaced as creative director.

"Fur products already represent a minor part of the Versace's product line", CEO Jonathan Akeroyd shared. "It doesn't feel right".

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Other recent luxury and premium brands that have committed to stop using fur include Armani, Calvin Klein, Gucci, Hugo Boss, Tommy Hilfiger, and online retailer Yoox Net-A-Porter.

However, the International Fur Federation said it was "disappointed" by the decision.

It concludes: "Like you, we want Britain to be a "world leader on animal welfare", so we urge you make the compassionate decision for a #FurFreeBritain". Versace is joining a trend among fashion houses to make its collections more environmentally sustainable. Fur has been seen on the runway as recently as the fall 2018 collection in Milan this February. However, the use of leather is still common even by the brands that are anti-fur.

"Versace is following in the footsteps of fellow fashion giants Gucci and Michael Kors who have dropped fur in the last six months". Because Gianni was a genius in fashion.

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