Sadiq Khan floats 'junk food' advertising ban on entire TfL network

Sadiq Khan floats 'junk food' advertising ban on entire TfL network

Sadiq Khan said the move was necessary to curb the "ticking timebomb" of child obesity, which has left nearly 40 per cent of 10 and 11-year-olds in the capital overweight or obese.

Khan's proposal - which comes just days before an NHS agency is due to report about whether food manufacturers are sticking to voluntary measures to curb sugar by 20 per cent by 2020 - was welcomed by obesity campaigners.

His plans, part of his draft London Food Strategy which aims to reduce the level of child obesity in the capital by 2028, will now be subject to a consultation.

The Mayor of London has set out a new environment strategy to make the capital the greenest city in the world by 2050. That is why I'm proposing to ban adverts for harmful junk food from our entire Tube and bus network.

"I want to reduce the influence and pressure that can be put on children and families to make unhealthy choices", Khan said in a statement announcing the proposals to ban advertisements for unhealthy food and drink on London's trains, buses and bus shelters.

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The only city in Europe to introduce a similar ban is Amsterdam, and Mayor Khan has already floated a ban on the opening of new hot food takeaways within 400 meters of schools.

The London Mayor hopes a ban on adverts for food and drinks high in fat, salt or sugar would end that "ticking time bomb".

According to London City Hall, there is a disproportionate spread of childhood obesity in different areas of London, as a young person in a less affluent borough such as Barking and Dagenham is almost twice as likely to be overweight as a counterpart in Richmond-upon-Thames.

"International experience and independent research have shown an advertising ban would have little impact on the wider societal issues that drive obesity", a spokesman for the group told the BBC. Is that junk food too?

"Children are inundated with adverts for unhealthy food so this is a really encouraging move and a bold step in the right direction".

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