Snapchat's overhauled redesign should be hitting your phone soon

Snapchat's overhauled redesign should be hitting your phone soon

The self-destructing messages service is now rolling out a new design to iOS users, undoing at least a few of the contentious changes it introduced with its previous redesign.

The Snapchat app logo is seen on a smartphone in this picture illustration taken September 15, 2017. In fact, users were so annoyed by the new layout that over 1.2 million dedicated users signed a petition for Snapchat to revert the old design.

Snapchat has also faced intense pressure from Facebook, which has updated its range of social apps, Messenger, Instagram and WhatsApp, with features to similar to those on Snapchat, including Stories and camera filters.

What's more, Snaps and Chats are going to be ordered chronologically on the Friends page again, instead of being organised algorithmically. At present, only 25% of USA consumers aged 18-34 say they've discussed Snapchat in the past two weeks.

But the public outcry left Snap's advertisers skittish.

Will this latest redesign appease users? The company was expected to report more than 194 million users but fell short at 191 million.

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Snap failed to meet estimates for both revenue and daily active users.

Just like before, your friends' Stories will remain separate from branded content.

The company says that it still has work to do to improve the new layout. "The redesign created a lot of new opportunities, and we look forward to continuing our efforts to refine and improve Snapchat".

"We learned that combining watching Stories and communicating with friends into the same place made it harder to optimize for both competing behaviors", Snap CEO Evan Spiegel said during the company's most recent earnings call.

At this point in time, the update is rolling out to the "majority" of iOS users with the rest soon to follow.

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