Cambridge Analytica Breach Appears Inconsequential To Brands

Cambridge Analytica Breach Appears Inconsequential To Brands

Following the Cambridge Analytica data scandal, Facebook said it would begin a thorough audit and investigation of all apps on its platform with access to large amounts of user data.

It's important to note that the company isn't necessarily investigating apps that had access to the quiz app put together by Cambridge University researcher Aleksandr Kogan. Ime Archibong, Facebook's VP of product partnerships is quoted as saying: "There is a lot of work to be done to find all the apps that may have misused people's Facebook data".

In recent months, many have wondered how many more companies like Cambridge Analytica have collected private information on Facebook users without their consent.

Facebook is investigating all apps that had access to large amounts of user information before Facebook changed its policies in 2014. Thousands of apps have been investigated so far, the company said, adding that any app that refuses to cooperate or failed the audit would be banned from the site. In the case of Cambridge Analytica, Facebook was wielded as a political weapon, a situation that the social network will be hoping to avoid in the future. The blog post notes that the site will "show people" if they or their friends installed the apps, and it looks like this will be done via the same section of its site used to check whether information had been shared with Cambridge Analytica.

TMC workers barring voters from casting votes
The TMC rubbished the allegations, saying the Opposition did not have a mass base and ware trying to evade the polls. The polling will begin at 7 a.m. and end at 5 a.m. and counting will take place on May 17, the commission said.

The company said teams of internal and external experts will conduct interviews and lead on-site inspections of certain apps during its ongoing audit.

Archibong promised more updates as the investigation progresses. We've reached out to Facebook for comment.

Once the second phase is complete, Facebook users will be notified via a Facebook website if their personal data was jeopardized. Whether or not each of the apps will be named and shamed remains to be seen, however.

Of course, all this depends on Facebook's definitions of misuse.

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