Google announced YouTube Music and YouTube Premium

Google announced YouTube Music and YouTube Premium

YouTube Music is the new streaming service Google is set to launch next week, and will become an addition to an already saturated field.

For the service, the video arm of Alphabet Inc.'s Google is readying its largest marketing effort ever, a bid to win new, paying consumers and generate revenue beyond digital advertising.

MANILA, Philippines - Google's launched a rebranding and splitting up of what was formerly known as YouTube Red.

In an interview at Recode's Code Media conference, YouTube chief executive Susan Wojcicki offered clues as to why the company chose to split its premium content and rebrand its premium service.

YouTube premium is a costly rebranded design of YouTube Red that is going to cost an additional $2 compared to the Red.

Albeit, powered with some extra punch as well. Also, the service will be made available for the markets where it was not available including Canada, Austria, Denmark, Finland, Germany, France, Spain, Italy, Ireland, Norway, Russia, Switzerland and the United Kingdom. (If you're an existing YouTube Red subscriber, your rate will remain $US9.99, per Pitchfork.) YouTube Premium will include access to YouTube Music Premium. It's now YouTube Premium. Further, it will also give a user access to all the original YouTube content including Cobra Kai and Step up: High water along with the ones that are still under production. YouTube Music is also charging just as much as Spotify and Apple Music, $9.99 (roughly Rs. 680).

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No mention of India or any other Asian countries here, which means India and Asia isn't YouTube's focus as of now.

The service will launch May 22 and include features such as personalized playlists based on a user's YouTube history.

In a briefing this week, the company promised it will be closing the gaps between Play Music and YouTube Red over the next month, so Google Play Music users don't lose features they've grown accustomed to. All this is available along with an extensive database of remixes, live performances, covers and music videos existing exclusive on YouTube.

Although YouTube Music was part of Youtube Red before, now, it is now being offered as a standalone service.

Free, ad-supported accounts will be available, while the subscription tier, YouTube Music Premium, will cost $9.99 (about £7.40) a month. The company even started offering a four-month free trial of Google Play Music and YouTube Red last month, which seems inexplicable now that YouTube Music is officially a thing.

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