Breakfast? Nah, IHOb is the International House of Burgers

After a week of teasing fans on Twitter and spurring thousands and thousands of tweets guessing what the "b" could stand for, the restaurant chain made the big announcement Monday.

IHOP - er, IHOb - has gone all-in on the name change in terms of its online marketing platforms before the "b" in the new name was revealed.

After 60 years as IHOP, the International House of Pancakes has a new, burger-centric name.

The wait is over, and the change has been revealed.

This morning, IHOb (using a lowercase b to symbolize the flipping of P, from pancakes to burgers) unveiled a menu featuring what it calls ultimate steakburgers.

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The announcement immediately caused fans of the breakfast chain to go insane with speculation, with the most likely option for what the "b" could stand for being "breakfast". But they do want to be known as a place to get lunch and dinner, not just breakfast and brunch.

"We are definitely going to be IHOP", said Darren Rebelez, president of IHOP.

The "b" stands for burgers.

It's unclear how long the name IHOb will stick, but the new burger menu items seem like they're here to stay. However, the name change is only for the "time being", with no set date for the return of its classic branding.

An IHOP restaurant serves customers on August 10, 2017 in Chicago, Illinois.

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