IHOP changes name to IHOb (for now)

IHOP changes name to IHOb (for now)

The move sent pancake breakfast lovers into a furore and sparked snarky broadsides from rivals already deeply rooted in the hamburger business. They wrote, "We're as serious about pancakes as @IHOb is about burgers", with a link to their menu that's got 16 gourmet burgers - and no pancakes.

If you guessed that the "b" stood for burgers, you would have been correct.

Other than the Twitter handle, IHOb didn't reveal details about its rebranding, including the cost or how it would affect more than 1,750 IHOP restaurants worldwide.

Burgers. The "B" is for Burgers.

While some people may be upset about the name change itself, it's safe to say most of us are just enjoying the Internet's reaction to it. After a week of speculation, well-known breakfast joint IHOP announced it's changing its name to IHOb, with the "b" standing for "burgers". Speaking with CNN, President of IHOP Darren Rebelez stated, "We are definitely going to be IHOP". It shortened its name to IHOP in 1973. "We've pancaked pancakes for 60 years now so it's the ideal time to start burgerin' burgers".

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One fan did support the measure if she gets coupons.

Burger King took it a step further and altered its logo on all its social media platforms to "Pancake King".

"There are many other brands that are owning the burger space, ' said Allen Adamson, a co-founder of marketing strategy firm Metaforce". "Burgers are the most consumed entrée item for men, women and children in America", he continued, adding "it made sense to start with burgers".

It's worth noting that the company's website still lives at IHOP.com. You know, because everyone goes there for the burgers?

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