Target removes 'Baby Daddy' Father's Day card after criticism

Target removes 'Baby Daddy' Father's Day card after criticism

Two weeks ago Takeisha Saunders posted a picture of a Father's Day card reading "Baby Daddy" on Facebook.

Target is apologizing after customers complained about an offensive greeting card that was sold in its stores ahead of Father's Day.

Photos of cards with the words "Baby Daddy" printed across a black couple kissing has been circulating since late May, and now Target has made a decision to act, reports Fox 5 DC. It's not sweet or nice, ' she stated.

According to Fox News, the cards first caught wind around May 31, when a shopper posted an image of the cards on Facebook.

American Greetings also issued an apology for the cards and said it would stop selling them at all retailers, including Target.

Target pulled the card from their stores, and American Greetings apologized.

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"We appreciate the feedback and apologize", the Minneapolis-based company wrote to its shoppers.

Other commenters wondered what message Target intends to send simply by stocking the card. "It's a term used to describe a deadbeat or absent parent", she wrote.

Target, however, was already working to remove the card from some 900 stores following complaints on social media. "I saw this card and was surprised and disappointed".

Target is the latest brand to find themselves in a social media mess after customers called them out for selling racially insensitive Father's Day cards. "By posting my comment, I hoped to shed some light on why I was upset about it". Said Target, "It's never our intention to offend our guests with the merchandise we provide".

"I am glad Target is showing they actually listen to their consumers and want to make it right", she said.

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