IHOP acknowledges it faked IHOb name change

IHOP acknowledges it faked IHOb name change

After a brief stint identifying itself as "IHOb", the International House of Pancakes announced on social media Monday that it has reverted back to its original name.

That (now) appears to be a pretty click marketing gimmick, because the chain announced on its Facebook page that the name change was all a ruse and that the IHOP name will remain intact. The plan, which came with a rollout of seven burgers including the Big Brunch Burger and the Cowboy BBQ burger, had been in motion for about a year. It's to celebrate the restaurant chain's 60th birthday.

Pancakes and burgers coexist in harmony.

"We knew we had a very tough job to do to convince people that we take our burgers as seriously as we take our pancakes", said Stephanie Peterson, IHOP's executive director of communications.

Vettel wins British Grand Prix as Hamilton fights back to claim second
And I think Lewis has his engineers to thank for the second place finish. "I am sorry I could not bring it home for you today". Lewis said: "That lap took everything out of me, it was the toughest lap I've ever had to do in a qualifying session".

"We had to make a bold move to get people to be willing to talk about us for something other than breakfast food", Rebelez said in early June.

What really matters is that even though IHOP is back to IHOP, it will continue to serve its mediocre burgers regardless of the letter at the end of its name.

Either way, the great "Why Are They Changing Their Name" debate is over, seemingly just as quickly as it started.

"Just because we have pancakes doesn't mean we can't do anything but pancakes".

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