Ray Lewis, Britt McHenry hit hard by the Twitter purge

President Donald Trump's yuge Twitter following has taken a whack.

Delhi chief minister Arvind Kejriwal too lost almost 32,000 followers (13.8 million). Ms Perry, who has the most followed profile on the site, has lost 2.8 million followers, dropping from 109.6m to 106.7m. Dorsey tweeted that he saw 200,000 of his own followers vanish.

"Over the years, we've locked accounts when we detected sudden changes in account behavior", Gadde explained.

The move is aimed at users reportedly inflating their followers on the platform with automated or fake accounts, buying the appearance of social influence to "bolster their political activism, business endeavours or entertainment careers".

Prime Minister Narendra Modi's following on Twitter has declined by around 2,70,000 in just a matter of two days following a crackdown by the social media company against fake accounts.

Her tweet comes after many prominent Twitter users across the world lost more than a million followers as federal and state agencies in the U.S. started investigating shadowy agencies that sell fake followers.

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Nyakundi's followers have reduced from a whopping 1.2 million to 694,000 while Dela's numbers now stand at 521,000 from an impressive one million.

Since Twitter started purging locked accounts on Thursday, the tweeter-in-chief has lost 300,000 followers.

Uhuru, who is the most followed Kenyan on Twitter, had 3,234,935 followers as of July 12 but lost 16,071 of them in the purge.

Union minister Smriti Irani, who has, of late, been lying low on Twitter, lost close to 40,000 followers (8.19 million) while minister without portfolio Arun Jaitley was down by over 50,000 followers (13 million).

Unilever was among the major companies that threatened in February to pull advertising from social-media services, including Twitter, because of a rise in hate speech, abusive content and fake news.

"As part of our ongoing and global effort to build trust and encourage healthy conversation on Twitter, every part of the service matters", read its blog post.

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