Amazon sold 100 million products during Prime Day

Amazon sold 100 million products during Prime Day

"Based on our initial analysis and knowing that in the United States more new customers joined Prime on Prime Day 2017 than on any single day in Amazon history12, we believe Amazon Prime Day will be a critical factor in boosting membership numbers in Australia". "It's much bigger than that". Prime Day is relentless.

Amazon said it sold over a million smart home devices in the United States.

She acknowledged the fourth annual Prime Day got off to a "ruff start".

"In the early going, you're seeing a lot of deals for Amazon-branded and Alexa-connected products, and the discounts are compelling".

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Prime Day was set to kick off at 3:00 p.m. ET on Monday, but shoppers reported experiencing issues within just a few minutes of its beginning.

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But by June this year, Amazon had narrowed the gap significantly in these areas, according to research from Starcom.

The world's largest online retailer said it recorded the largest daily sales for Amazon's Echo range of speakers, helped by heavy discounts.

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Prime members in 17 countries participated in the online shopping event, including - for the first time - Australia.

While the e-commerce giant didn't release specifics on sales, it did reveal that more than 100 million products were purchased during its 36-hour sale, Prime Day, which is a holiday the company's drummed up four years ago for its 20th anniversary.

Outside of Amazon-branded products, the Instant Pot, 23 and Me DNA test and the LifeStraw water filter were the best-selling items in the United States, while the Bosch cordless drill, Philips Hue light strip and Finish dishwasher tablets were purchased the most in the UK.

It's hoping to keep Prime attractive for current and would-be subscribers after raising the USA annual membership fee by 20 percent to $119 and to $12.99 for the month-to-month option.

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