With nimbler bikes, Harley sharpens Asia focus to revive growth

With nimbler bikes, Harley sharpens Asia focus to revive growth

"This new product and broader distribution is meant to fuel Harley-Davidson's customer access and growth in India, one of the largest, fastest-growing markets in the world, and other Asia markets", Harley said.

Coming in 2019 is the LiveWire, Harley-Davidson's first electric motorcycle.

These will be joined by a range of lightweight urban motorcycles also within 4 years, although for now, there are no more details other than a few concept sketches. Harley-Davidson is also changing its retail strategy and expanding its push internationally following declining US sales.

The uniquely styled adventure bike, which is the first Harley Davidson of its kind, will be named the Pan America, and the company has some big plans for it.

The latest research shows a decline in the average age of motorcyclists, with the Motorcycle Industry Council finding the median age of USA motorcycle owners increased from 32 to 47 since 1990. There are notes to the effect that penetration into the Asian markets is on the cards, but although Harley-Davidson Australia have been contacted for comment, there is no information on that at this time.

Levatich's comments on Monday came alongside his company's announcement of a new initiative that will expand its lineup of light motorcycles for several markets around the world, including China and India.

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Establishing strategic alliances with global leading e-commerce providers to extend access to Harley-Davidson to a pool of millions of potential new customers.

Already affected by the Trump administration's 25% tax on steel and aluminum exported from the European Union, the Wisconsin-based company announced in June it would move production of bikes sold in Europe out of the US due to retaliatory tariffs imposed by the EU. About 46 percent of riders are over 50; only about 10 percent are 30-34.

Shares of Eicher Motors, parent company of motorcycle manufacturer Royal Enfield, fell as much as 2.84 per cent on Tuesday amid reports that American motorcycle major Harley Davidson is turning aggressive on Asia.

US sales slid 6.4 percent in the most recent quarter, and they're down 8.7 percent at the halfway point of the year.

It was founded in 1903 and is based in Milwaukee, US. Another key part of this bold project is partnering with an Indian manufacturer to create a "small displacement motorcycle bridge" for HD.

There are owner clubs and events worldwide as well as a company-sponsored brand-focused museum.

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