50 years on, McDonald's evolves around Big Mac

50 years on, McDonald's evolves around Big Mac

The chain is rolling out the tokens at 14,000 restaurants in 50 countries starting August 2 to commemorate the 50th anniversary of the Big Mac.

McDonald's is fighting to hold onto customers as the Big Mac turns 50, but it isn't changing the makings of its most famous burger.

Delligatti died in 2016 at 98 and his legacy continues to this day.

While crypto is a big thing these days, McDonald's is throwing a curveball into the self-release currency game by putting out an actual, physical coin called the "MacCoin".

Big Mac fans from around the world will be able to receive MacCoins through a variety of giveaways, with each participating country celebrating the arrival of the MacCoin in its own unique way. In 1986, when The Economist published a guide to whether currencies were at their "correct" level and it has been appearing annually ever since.

Suggesting the global appeal of the iconic burger, there are seven languages featured across the various designs: Arabic, English, Indonesian, Mandarin, Portuguese, French and Spanish. "Why not have some fun with it?" Not this is not a joke, McDonald's is really starting to use its own currency. These commemorative coins feature five unique designs, each representing a decade of the Big Mac.

How to Get a Free Big Mac at McDonald’s

The company is full of clever marketing ideas and this is just its latest initiative.

The Big Mac has become an American icon over its 50-year run.

Fifty years after the birth of the Big Mac in western Pennsylvania, the "Golden Arches" is celebrating the double-decker burger's golden anniversary in a big way.

McDonald's sold 1.3 billion Big Macs past year, according to the chain.

He also shared how the idea of coin sprung up - The Economist reportedly started using Big Mac Index as way to measure purchasing power of global currency, in 1986. "Since 1968, Big Mac fans across the greater Philadelphia area have enjoyed two all-beef patties, special sauce, lettuce, cheese, pickles and onions on a sesame seed bun with a flavor that's just as craveable and delicious today".

WhatsApp brings group video calling to Android and iOS
WhatsApp has gained quite a few features in 2018 already, from new group chat controls to hiding media from your gallery. Facebook Messenger supports group video calls of up to 50 , while Snapchat supports 16 participants .

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