MoviePass to Cover Only Three Movies Per Month

MoviePass to Cover Only Three Movies Per Month

As expected, MoviePass has been receiving a lot of outrage from its existing subscribers for this move as well.

As a part of this new plan, MoviePass subscribers will also get a $5 discount on any additional movie ticket that they purchase over and above the monthly three free tickets.

With all of these issues percolating in the background, MoviePass has made a decision to change its tactics and will not raise its monthly subscription price after all.

15, MoviePass subscribers will be allotted three films per month, a significant reduction from the current one movie a day allowance. The change will be rolled out starting August 15, the latest in a series of changes to the company's customer experiences as it struggles to stay afloat. Because MoviePass typically pays theaters the full cost of tickets - $15 or more in big cities - a single movie can put the service in the red.

The once-red-hot ticketing service will now limit customers to seeing three movies a month, according to a company press release.

Citing community response, a desire to create a "sustainable business model", and combatting a small number of users viewing "a disproportionately large number of movies" as the reasons for its decision, MoviePass - which now allows customers to see one theatrical release per day for a monthly price - confirmed Monday it will not increase its recurring fee to $14.95 per month.

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The business model change comes after weeks of controversy for MoviePass.

Now, many of those changes are being rolled back, though MoviePass isn't returning to its "good old days". Last week, MoviePass announced subscribers would be limited to certain blockbuster film within the first two weeks of release.

Peak Pricing and Ticket Verification policies are also being suspended.

MoviePass CEO Mitch Lowe blamed the change on the small number of users who were taking advantage of the "unlimited" promise.

The company says the new plan will include "many major studio first-run films".

The stock gained 2 cents on Monday after the new plan was announced.

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