Colin Kaepernick's "Just Do It" Campaign Boosts Nike Sales

Colin Kaepernick's

No team has signed the 30-year-old since he became a free agent following that season, and he is suing the National Football League, claiming owners have colluded against him because of his activism.

Online sales of Nike apparel and shoes surged in the four days after quarterback-turned-activist Colin Kaepernick became the face of a new advertising campaign. There are plenty of people who love this idea and plenty who hate the idea and some of the latter are destroying their Nike gear with this campaign.

On Friday, the morning after the full version of the Nike ad played during the Philadelphia Eagles v Atlanta Falcons NFL season opener, the president asked: "What was Nike thinking?" Kaepernick watched the first television airing on NBC at an event held at Nike's headquarters in Beaverton, Oregon.

In an interview with Fox News on Thursday, Trump said "I don't like what Nike did". This trumped last year's 17% increase, according to San Francisco-based Edison Trends.

In May, team owners declared that team personnel on the field during the anthem must "stand and show respect for the flag and the Anthem".

Colin Kaepernick ad boosts Nike online sales
But the research confirms that, at least for now, the company is suffering no negative repercussions in sales. Many people oppose Kaepernick's refusal last season to stand during the national anthem before games.

In a recent open letter, American Sports icon and NBA basketball legend, Kareem Abdul Jabbar said: "It's been two years since Colin Kaepernick first took a knee to protest systemic racial injustice, especially police brutality, against people of color. I honor our national anthem". And over the same issue, the National Association of Intercollegiate Athletics, in which the College of the Ozarks competes, agreed to the college's request to move the 2018 men's Division II basketball tournament to a venue other than the College of the Ozarks. "Investors in OR, where Nike is headquartered, are buying the stock 850 percent more than they are selling".

The commercial has polarized opinion, with Trump among those critical of Nike for giving Kaepernick a public platform.

Recently, Trump told Daily Caller: "I think it's a bad message that [Nike] are sending and the objective of them doing it, maybe there's a reason for them doing it".

College of the Ozarks President Jerry Davis said in a statement that his college will remove all athletic uniforms purchased by Nike or that contain the Nike emblem; student-athletes will no longer wear any brand clothing either.

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