Google Lens can now ID items in image search results

Google Lens can now ID items in image search results

Google on Thursday announced it has integrated its handy Lens tool with image search to let you easily explore within photos. Well, it is now here for some of us. Initially, it is only available on mobile, and today the feature is only going to be available for people in the USA searching in English.

To me, this seems like one of those futuristics things.

If Lens doesn't identify what you want, you can draw a circle around the image to generate a more specific search.

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Forum discussion at Twitter. To use this feature, you need to tap the Lens button in Google Images, dots will appear on objects you can learn more about.

Google says Lens in Google Images is only able to identify products and other objects Lens has already identified, but it will support things like landmarks, animals, and plants in the coming months. Now, Google Images will show you related information and images regarding the particular piece of furniture you saw. Many of these sub-images will have product pages where you can buy them or search for other related images more extensively.

Google Lens first arrived at Google I/O 2017 and has historically lived as a feature in the Google Pixel smartphone camera app. If users search for Oscar dresses, for instance, they can use their fingers to circle an actress' shoes, which should retrieve images of similar looking footwear. Eventually, the company wants to expand to identify different images like landmarks, pet breeds, and more.

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