IPhone XR Sales are Much Softer Than Expected

IPhone XR Sales are Much Softer Than Expected

Separately, Apple's stock was downgraded for the second time since its earnings report, this time by Rosenblatt Securities, which said it has lowered its expectations for iPhone production and shipments, CNBC reported here on Monday. However, Apple did indicate that it's a feature that will be part of all future iPhones, which has brought last year's gleaming iPhone models to suffer from the same wrath. This has led the company to cancel a so called "production boost" for the model. And ultimately, after Apple's continued considerable success, I'm not willing to bet that the company got its customer read wrong this soon after the iPhone's triple launch. At Foxconn, only 45 production lines of the planned 60 are now being used.

Apple has told its smartphone assemblers Foxconn and Pegatron to halt plans for additional production lines dedicated to its new iPhone XR, the Nikkei financial daily reported on Monday.

That'd mean the company would make around 100,000 fewer XRs, the report noted, while a source within Pegatron said "XR production is not reaching its maximum capacity now".

Pegatron the Taiwanese manufacturer company has also stopped the production plans of the iPhone XR. Apple previously told Wistron to stand by for rush orders, but now the supplier will not receive any orders for the holiday season.

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Tied to this is the unexpected news that demand of the previous-generation iPhone 8, which Apple still sells, has jumped.

As a reminder, iPhone XR sales began in the fourth quarter (last month), so we'll see a look at how they're affecting market share sometime in early 2019. Apple has ordered around 5 million more units of iPhone 8 and iPhone 8 Plus from suppliers, raising the total order to 25 million units this quarter, said the Nikkei report.

Apple announced it has taken $62.9bn (£48.2bn) in revenue for Q4 2018, an increase of 20 per cent ($52.5m) year-on-year.

If this all sounds familiar, you're probably thinking of the Apple iPhone 5C, which Apple launched five years ago.

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