What's Going On With Apple

What's Going On With Apple

According to a Reuters report, Apple reduced its forecast to $84 billion in revenue for the fiscal first quarter that ended on December 29. Nevertheless, the relatively poor earnings performance has depressed Apple's share price by about 8% recently, and may have had a knock-on effect on other tech stocks. But Cook acknowledged that there's sluggish iPhone demand in plenty of other places, too.

The news from Apple has already sent the value of the company plummeting by more than $55 billion, and as trading continues today, it is possible that it will drop further.

Apple's dour revenue warning was not entirely a surprise.

Suppliers in Europe and Asia slumped on the news. That sparked concern Apple wanted to avoid disclosing weak growth numbers.

Apple shares have been down more than 7 percent in Thursday's premarket session, slicing 95 points off the Dow Jones Industrial Average when the markets begin trading.

The German case, part of a global patent spat between the two companies, is Qualcomm's third major effort to secure a ban on iPhones over patent-infringement allegations after similar moves in the United States and China. New Street Research analyst Pierre Ferragu said in a research note that the worst appears to be over for Apple, which indicates that things can only get better.

Still, the market seemed to be caught off guard. He says: "While we anticipated some challenges in key emerging markets, we did not foresee the magnitude of the economic deceleration, particularly in Greater China".

Although many analysts were anxious over Apple's iPhone issues, one remains unconcerned and upgraded Apple shares to "neutral" instead of "sell." as CNBC noted.

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The stock has fallen about 30 per cent since Cook first said in a November earnings call that the company might experience lower sales over the Christmas period. The iPhone X launched in November 2017, while the iPhone XS and XS Max were released in September.

Kay said the trillion-dollar valuation was "irrational" and based on growth projections Apple is unlikely to achieve without a new catalyst.

"IPhone upgrades also were not as strong as we thought they would be", he said, meaning the sales of new models to current customers replacing their old phones.

Apple isn't the only company that could be hurt by China's slowing economy.

Both Apple and Bernstein Liebhard have been contacted for comment.

"It's not going to be just Apple", CEA chairman Kevin Hassett said in an interview on CNN.

Robert Pavlik, chief investment strategist at SlateStone Wealth in NY said Apple's update "reiterates worries that China and trade issues have not been resolved".

The company had not decreased its quarterly revenue forecast in over 15 years before Wednesday. Services generated $10.8 billion in revenue for the quarter - a 27 percent increase from a year earlier.

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