Samsung's 2019 smart TVs are getting Apple's iTunes and AirPlay 2 support

The two companies announced that Apple's iTunes Movies and TV Shows service, as well as Airplay 2, will land on Samsung's 2019 smart TVs from spring.

According to CNET, the new integrations will be available on Samsung smart TVs starting this year, while older models (no info on which) will receive the functionality via firmware updates further down the road.

Additionally, the lineup will support AirPlay 2 in 190 countries, enabling iPhone and iPad users to cast content to their Samsung smart TVs.

Given that the announcement is made by press release by Samsung, it seems that the deal has some sort exclusivity - leaving out other Smart TV vendors for the time being.

Apple offers the largest library of 4K HDR films, available to buy or rent, which was previously only available on your TV via a separate device, such as the latest Apple TV 4K.

Daenerys meets Sansa in new footage from Game of Thrones!
In our first look at the final season , we see Sansa embracing Jon and looking warily at someone confirmed to be Daenerys . This is the second footage after the hugging scene between Jon Snow and his sister that was released in August 2018.

Apple and Samsung were at war for about seven years over smartphone patents, with Apple accusing its rival of copying the iPhone's design. It will be the first television manufacturer to feature this service and indeed the first non-Apple product to include it.

It looks like Apple has finally realized that it should embrace other ecosystems to grow its services revenue.

Coming ahead of the annual CES technology show in Las Vegas, Sunday's move demonstrates Apple's shift toward developing into a tech- and media-services company as sales of gear like the iPhone continue to wane.

The Samsung announcement comes as Apple ramps up its plans for original video content to compete with the likes of Netflix and Amazon, as well as new streaming players like Disney. This is already possible with Apple TV and we presume that it is limited to video content that has been sent via Airplay – and perhaps the new iTunes app for TVs.

The author travelled to Las Vegas as a guest of LG.

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