Apple's CES OOH Message Makes Privacy Clear 01/08/2019

Apple's CES OOH Message Makes Privacy Clear 01/08/2019

Both Amazon and Google are expected to make quite a showing at CES, which is billed as the biggest tech conference of the year.

The Consumer Electronics Show 2019 is just around the corner and before the four-day tech fest begins, Apple has put a giant billboard on display at a hotel near the Las Vegas Convention Centre (LVCC) that takes a direct shot at Android's security features. The ad isn't for a new Apple product, rather it's throwing shade at other companies in attendance by highlighting Apple's privacy policies.

But it was Facebook that took the biscuit in April when a whistle-blower revealed slippery CEO Mark Zuckerberg had allowed a political consultancy firm to harvest the personal data of more than 80 million people's profiles. While Cook did not mention any of his Silicon Valley rivals by name, he noted many in the tech world would say stricter privacy regulation prevents businesses from reaching their true potential. "Unlike Google, Apple insists they make money exclusively from selling hardware and software, not from users" personal information.

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Apple's billboard, which was first spotted and shared on Twitter by Engadget's Chris Velazco, is clearly at dig at the various products and services appearing at CES that aren't placing enough priority on users' privacy and security.

CES is scheduled to begin on Tuesday.

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