LG unveils disappearing TV set that rolls up into its base

LG unveils disappearing TV set that rolls up into its base

During its CES 2019 press conference, LG announced an OLED TV that rolls up and hides inside a cabinet until it is needed.

The rollable TV called Signature Oled TV R was unveiled previous year as a concept and looks like a huge sound bar that has the TV rolled out on its top.

'A rollable OLED TV is a true game-changer, liberating users from the limitations of the wall and freeing them to curate their own personal space which no longer needs to be reserved full time for TV viewing'.

LG's David Vanderwaal said: "LG's rollable OLED TV goes beyond what a TV could traditionally offer". Full View provides a large-screen binge-watching experience that's complete with high-quality AI picture and sound settings.

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Meanwhile, Line View partially rolls the screen, keeping only a small portion of the panel above the base.

Inside the cabinet, the R-Series OLED will be powered by LG's second generation Alpha A9 intelligent processor and, according to LG, uses LG's deep learning AI for a four-step noise-reduction process. In the Line View, users can choose from features such as Clock, Frame, Mood, Music and Home Dashboard.

Finally, Zero View keeps the entire display rolled up and hidden from view in the base.

With support for AirPlay 2, users can easily play videos from iTunes and other video apps, music, photos and directly from their Apple devices to their LG SIGNATURE OLED TV R. With Apple HomeKit support, customers will be able to control their LG TV using the Home app or by asking Siri. The center is open along the bottom, allowing for storage, and the middle is a 4.2 forward firing Dolby Atmos system.

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