New Technology Could Potentially Shut Down Netflix Account Sharing

A British technology firm has unveiled new AI software that could lead to a crackdown on users who share their Netflix password with family and friends.

New software from Synamedia can "sniff out" account sharing automatically, and was shown off at this week's Consumer Electronics Show in Las Vegas.

If passwords are being sold through for-profit operations, accounts could be shut down.

According to Synamedia, research from Magid has shown that 26 percent of millennials give out their password to others to use video-streaming services.

AT&T, Comcast, Disney, Verizon, and Sky are some of the biggest names, who are now using Synamedia Credentials Sharing Insight service.

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Netflix has yet to confirm they'll be taking up the new service but if it proves successful, it could be rolled out to other streaming services.

It takes into account a range of factors, like where an account is being accessed from, what time it's used, what content is being watched and by what device, etc. Based off that, it looks for patterns that indicate a shared password, giving the service provider a probability score at how certain the system is that it's found a rule-bender. The technology is able to identify, monitor, and analyze password-sharing activities on streaming accounts using a real-time dashboard that will highlight sharing activity complete with alerts and trend analysis.

Synamedia says that their credentials sharing solution is being used under trail by various different OTT service providers and we can expect them to deploy this system on their services very soon. In the case of the latter, these users will be offered a premium shared account service that includes a pre-authorized level of password sharing and a higher number of concurrent users. "It's a great way to keep honest people honest while benefiting from an incremental revenue stream", said Racine.

For example, it checks what content you're watching in what location.

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