Volkswagen brings back cool with the electric beach buggy concept

Volkswagen brings back cool with the electric beach buggy concept

Volkswagen is in advanced talks with competitors over opening its modular MEB platform for the mass production of electric vehicles to rivals, German paper Tagesspiegel on Wednesday cited the VW brand's strategy chief as saying. It's still way too early to know whether the reborn dune buggy will make production, but VW did specifically hint that MEB "has the potential to facilitate the development of low-volume niche vehicles". "It is vibrancy and energy on four wheels", states Klaus Bischoff, Head Designer at Volkswagen.

VW will officially reveal its dune buggy concept in just over a month at the 2019 Geneva Motor Show.

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Based on VW's new MEB platform, the design of the concept vehicle takes its cues from the popular American dune buggies of the '60s and '70s.

Volkswagen aims to spur interest in its upcoming lineup of mass-market full-electric cars with a modern version of an American beach buggy from the 1960s. Just like the MQB platform that now forms the underpinnings of anything from a hatchback to a premium sedan, MEB is just as flexible.

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The original beach buggies were based on the Beetle chassis with minimum bodywork and loads of fun.

In fact, from the '60s to the '80s, Volkswagen says about 250,000 one-offs or low-volume specialty vehicles were produced globally by builders the world over.

Much like the dune buggies of the past, which are based on stripped-down Beetles, the concept does without conventional doors or even a fixed roof.

There is no word on whether or not the auto will be going into production yet but this is likely to be confirmed in Geneva. The Volkswagen press conference will start at 10:20 am in Hall 2 on March 5.

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