Fitbit announces Inspire and Inspire HR fitness trackers

Fitbit announces Inspire and Inspire HR fitness trackers

Called the Inspire, the wristband can't be purchased directly, but instead is issued to users through corporate health initiatives or insurance providers. What we do know is that it's the company's cheapest device yet, which either raises alarm bells around build quality or more troubling questions about previous models' markups. Showing activity and sleep tracking, calories burned, and prompting wearers with reminders to get up and move, the features are quite basic.

Fitbit has quietly launched a new fitness tracker that is meant for select companies and health insurance members.

How much it costs is a mystery, but that's most likely because it'll vary from deal to deal depending on how many employees need one and - let's be honest - the turnover of the company in question.

The Fitbit Inspire HR comes with heartbeat tracking among other added features.

There's a touchscreen on the Inspire, and it is water-resistant up to 50 meters, and the band is said to be offering a 5-day battery life.

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Fitbit now has over 6.8 million wellness program members that are using fitness trackers.

For now the Fitbit Inspire seems to be exclusive to the USA, but you might soon see it offered by your insurance company or your place of work. Inspire HR can also monitor a user's sleep stages - light, deep, and REM.

The Fitbit Inspire is aimed at businesses and health insurance companies, according to the report, who will give them to employees and customers to encourage them to stay healthy.

The Fitbit Inspire ships in "Black" and "Sangria" colours, whereas the Fitbit Inspire HR comes in "Black", "White/Black", and "Lilac" colour options. Following the company's return to profitability a year ago, the goal of expanding their corporate deals is likely a smart one, with consumers becoming more interested in full-fledged smartwatches with health features, and less with simpler fitness trackers.

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