DES MOINES, IOWA – The Nationwide Pork Board (NPB) is constant its Menú Urbano marketing campaign, which was launched in late 2020 to search out the very best road meals pork dishes in choose US cities. The brand new chapter of NPB’s program – known as Menú Urbano FRESH – is designed to assist Latinos recreate genuine street-food dishes at house in a nutritious method. NPB has partnered with Mexican TV persona Karla Martinez co-host on the favored morning present “Despierta America” on Univision, to introduce the brand new marketing campaign.
“I’m thrilled and honored to be a part of this effort, not solely to maintain Hispanic traditions alive via cooking but in addition to point out shoppers how pork is sweet for them and their households,” Martínez mentioned. “Meals is among the main methods Latinos have fun and share our tradition with household and mates. Daily, we have gotten extra acutely aware of the dishes we cook dinner and serve at our household’s tables.”
Menú Urbano FRESH is launching in time to have fun Nationwide Vitamin Month.
“”With pork, shoppers do not have to surrender taste to eat a nutritious meal, and that’s precisely what this marketing campaign is all about,” mentioned Jose de Jesus, senior director of multicultural advertising and marketing on the NPB. “Our aim is to make sure Latinos are assured that with pork, the chances are infinite, and you’ll get pleasure from a nutritious, flavorful and genuine meal.”
A few of the conventional recipes from Latin American street-food delicacies which were reconstructed for this marketing campaign embrace Tacos de Lechuga con Cerdo y Salsa de Mango, Tostadas de Cerdo al Chipotle and Cachapa de Cerdo Adobada en Cítricos, y Salsa Guasacaca.
In line with NPB analysis, 79% of Hispanics cook dinner meals to retain a connection to their tradition and 62% say they like meals that reminds them of their household’s custom. Pork is a staple protein discovered in lots of Hispanic meals.
“Pork has been a staple in Hispanic kitchens all through generations. And right now, pork is 16% leaner and 27% decrease in saturated fats in comparison with about 20 years in the past, because of the pork business’s response to shoppers’ want for lean pork merchandise,” de Jesus mentioned.
The Nationwide Pork Board can also be collaborating with three influential Latina content material creators. They are going to assist present ideas for making ready the favored street-food dishes at house utilizing recent pork cuts and dietary substances. The contributors embrace:
- Chef Mia Castro, a Puerto Rican chef and former participant at Meals Community’s hit present “Chopped,” and Fox TV’s “Hell’s Kitchen” primarily based in New York;
- Natalia Saenz, a Colombian well being and wellness and life-style content material creator primarily based in Miami; and
- Pamela Berrondo, a Mexican, licensed Holistic Nutritionist primarily based in San Francisco.
For pork recipes, go to PorkEsSabor.com and observe @PorkEsSabor on Instagram, Fb and Twitter.