Newswise — When it comes sharing recipes on social media, what customers submit, and what they prepare dinner could also be two solely various things. That is the conclusion of a current research from George Mason College’s Faculty of Well being and Human Providers, printed in April within the Journal of Medical Web Analysis (JMIR), a number one journal for digital medication and well being analysis. The research led by Hong Xue, PhD analyzed tons of of Pinterest Customers and Pinterest Influencers, and located customers appreciated and pinned posts that have been wholesome, that includes extra poultry, fish and greens, however customers extra closely engaged off-line with recipes that have been excessive in fats, sugar, and complete energy – indicating that customers have been extra like to truly prepare dinner the much less wholesome recipes.
“It is an fascinating discrepancy between what pinners posted/appreciated and the way customers really consumed the data,” Xue mentioned. “Pinners usually tend to submit recipes which are socially rewarded with likes and repins. They’re extra prone to adhere to an elite social norm set by celebrities and influencers selling more healthy, low-calorie, clear consuming. However in terms of the recipes customers are extra desirous about making meals excessive in fats, sugar, and excessive energy. We see a really totally different image. They’re commenting on and posting completed dish images of the much less wholesome recipes.”
The disconnect between reputation and engagement is a vital one, Xue famous, as a result of customers aren’t taking the extra step from curiosity to motion. And that might have important implications for anybody trying to extend wholesome consuming behaviors by way of social media campaigns. Particularly, the research discovered:
- Engagement (commenting, sharing images of completed dishes) elevated as the quantity of fats, sugar, complete energy elevated in a recipe
- Reputation (reposting, liking) of a recipe elevated because the variety of poultry and seafood went up in a recipe
- Remark mining on recipe posts revealed that customers have been extra prone to touch upon the way in which a recipe tasted
- Customers have been far much less prone to touch upon a recipe’s problem degree (lower than 8 p.c) or its well being attributes (lower than 3 p.c).
With 18 p.c of the grownup U.S. inhabitants utilizing Pinterest, and recipe sharing being one in every of its hottest curiosity areas, the platform represents an unprecedented alternative to bolster wholesome consuming habits, Xue mentioned, if Pinterest influencers posting recipes used some totally different methods.
“If customers are partaking with extra unhealthy recipes, then maybe influencers ought to supply choices for reducing the fats in them, as a part of these recipes. There’s positively a task for healthcare organizations and health consultants to supply more healthy recipes which are large on taste, as this seems to be an space the place customers discover the recipes missing. To vary perceptions, public well being consultants have to make wholesome meals the deal with, and never the opposite method round. There’s great alternatives in social media to affect wholesome habits,” he mentioned. “We’re solely starting to know it is potential and pitfalls.”
About George Mason College
George Mason College is Virginia’s largest and most numerous public analysis college. Situated close to Washington, D.C., Mason enrolls 39,000 college students from 130 international locations and all 50 states. Mason has grown quickly over the previous half-century and is acknowledged for its innovation and entrepreneurship, outstanding range and dedication to accessibility. For extra info, go to https:/
Concerning the Faculty of Well being and Human Providers
George Mason College’s Faculty of Well being and Human Providers prepares college students to change into leaders and form the general public’s well being by way of tutorial excellence, analysis of consequence, neighborhood outreach, and interprofessional scientific apply. George Mason is the fastest-growing Analysis I establishment within the nation. The Faculty enrolls greater than 1,900 undergraduate and 1,370 graduate college students in its nationally-recognized choices, together with: 6 undergraduate levels, 13 graduate levels, and seven certificates applications. The school is transitioning to a school of public well being within the close to future. For extra info, go to https:/